Yellow can be used to communicate cheerfulness, but can also easily be too bright, so use it with care.More conservative businesses tend to opt for blues and greens.Start by thinking about the messaging you want to convey:

There’s a lot to consider when selecting an appropriate color for your brochure. Make sure the most important elements are placed in a prominent position without any distracting elements near it. Center alignment can work well for small sections, such as contact info, but should be used sparingly.Īdditionally, consider the hierarchy of the page. For example, you may choose to right align the front cover of the brochure and left-align the inside. Content placementĬreate alignment by placing images and text in-line with each other. These occur when a single word or sentence falls on a separate column or page then the rest of the text. When adding copy to your design, pay attention to any widows or orphans. Summarize longer pieces of text and make it scannable by incorporating bullet points, numbering or bolding main points. Try to keep headers and subheads to brief phrases. Or you can simply turn a video into a gif so as to create motion in your design. Stick to the most important talking points and leave out the rest. Select one or two high quality images, rather than including all of the imagery you have. It will be easier to create this white space if you limit the number of elements you are attempting to include. Every image, button, logo or group of text should have space around it. Instead, change the font in other ways, such as making it bold, larger or adding italics. As a general rule, avoid using more than two typefaces. Changing the font is another way to add contrast. Use contrast, such as combining light and dark colors, to call attention to the most important elements of the brochure.

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